Marketing public health : strategies to promote social change

Marketing public health : strategies to promote social change / Michael Siegel, Lynne Doner.

Author/creator	Siegel, Michael, M.D.
Other author/creator	Lotenberg, Lynne Doner.
Format	Book and Print
Publication Info	Gaithersburg, Md. : Aspen Publishers, 1998.
Description	xvii, 530 pages : illustrations ; 24 cm
Subject(s)	Public health--Marketing.

Contents	Emerging threats to the public's health: the need for social change -- Marketing social change: a challenge for the public health practitioner -- Marketing social change: an opportunity for the public health practitioner -- Emerging threats to the survival of public health -- Marketing public health: a challenge for the public health practitioner -- Marketing public health: an opportunity for the public health practitioner -- Marketing public health programs and policies: a case study -- Marketing public health as an institution: a case study -- Applying marketing principles to public health -- The planning process -- Formative research -- Framing the message: crafting communication strategies -- Translating strategy into tactics -- Working with partners -- Mass communication: design and implementation issues -- Pretesting messages and materials -- Monitoring and refining implementation: process evaluation tools -- Issues in outcome evaluation -- Epilogue: What does the future hold?
Bibliography note	Includes bibliographical references (p. 504-505) and index.
LCCN	98024163
ISBN	0834210711

Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	RA427 .S53 1998	✔ Available	Place Hold